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The Beatles “Hey Jude” Re-Trackd!

50 years ago today Hey Jude was recorded by The Beatles at Trident Studios in Soho, London the world’s first 8 track recording studio.  It was released in the USA a few weeks later on August 26th  where it hit the number one spot in the charts and stayed there for nine straight weeks!   


“I’m Floating in a Most Peculiar Way”: The Creation and Unexpected Success of David Bowie’s “Space Oddity”

“I’m Floating in a Most Peculiar Way”: The Creation and Unexpected Success of David Bowie’s “Space Oddity” On May 12th, 2013, Canadian astronaut Chris Hadfield brought the vivid imagery of David Bowie’s “Space Oddity” lyrics full circle when he posted his performance of the song on YouTube. Uploaded nearly 45 years after Bowie recorded the


Happy 50th Anniversary Trident Studios!

“Hey Jude”, “Brown Sugar” and “Space Oddity” happened because of this day 50 years ago.   On this day, March 8th 1968, Trident Studios in London was born. My Dad, Norman Sheffield, having been frustrated by the working culture and technical limitations of studios at the time, decided to create his own alternative start up


Stepping Up: An Examination of the 2018 Grammys and How to Achieve Gender Equality in The Music Industry #TrackdLongform

Stepping Up: An Examination of the 2018 Grammys and How to Achieve Gender Equality in The Music Industry In recent months there has been increasing discussion about the lack of female representation in various aspects of the entertainment industry. The worlds of  film and television have both received significant criticism, while the music industry is


How to successfully enter the US for showcase festivals (or not)

With South By Southwest festival in Austin, Texas, fast approaching, some of the hottest emerging artists around the globe are preparing to head to the ‘live music capital of the world’ to perform at the largest showcase festival on the planet. Unfortunately, it has become apparent in recent years that not all bands invited to


Christmas Hits: What’s The Winning Formula?

Christmas music has always been a key feature of celebration in the festive season. The older most popular songs have been reworked multiple times, yet what is it about these songs that instigate such a desire in the general public to revive the same music year upon year? Why are so many Christmas songs so