With South By Southwest festival in Austin, Texas, fast approaching, some of the hottest emerging artists around the globe are preparing to head to the ‘live music capital of the world’ to perform at the largest showcase festival on the planet.

Unfortunately, it has become apparent in recent years that not all bands invited to play even make it across the border. Artist manager and Trackd digital media and marketing consultant Charlotte Final experienced this first hand last year when her client and #onTrackd artist – Dan Bettridge, had his ESTA revoked the week before he was due to showcase. 


“This time last year we were gearing up for one of the biggest opportunities in our client Dan Bettridge‘s career: South by Southwest Festival in Austin, Texas. An exciting time for Dan, who had pricked the ears of international publishers and record labels and was set to showcase at the festival in March 2017.

His debut album was in the process of being mixed, meetings were booked in, interviews and live sessions scheduled, and we had just secured a PRS Foundation’s International Showcase Fund grant to cover the majority of the costs of the trip.

Little did we know, the visit was to come to a devastating halt. Just a few days before he was due to fly Dan received an e-mail from US Customs and Border Control stating that his ESTA* had been revoked, with no explanation, and that he would need to apply for a visa to be permitted entry into the US to showcase at the festival in under a week’s time.” Keep reading here.



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